Some of the questions I'm thinking about, and where they've led me.
I ask a lot of questions. I always have. I'm curious about how things actually work, not just how they're supposed to work. Who is being heard and who isn't. Where people are solving similar problems without knowing about one another. What might become possible if we connected things differently.
Writing is one way I follow those questions. Sometimes a question becomes an essay. Sometimes it becomes an idea for a program or partnership. Sometimes it starts a conversation that goes somewhere new. Most of that writing lives at The Long Game, my Substack.
From The Long Game
LA28 will bring extraordinary opportunity, and extraordinary pressure, for female athletes. What would it look like to start preparing them now, passing forward the hard-won knowledge of the women who have already navigated sport, politics, media, and power?
What would happen if we brought the different people carrying the work of care into the same room? The Care Circle connects storytelling, knowledge transfer, and advocacy, with professional caregivers recognized as experts, family caregivers supported and equipped, and lived experience turned into solidarity and change.
In soccer, “ask the question” means creating the moment that forces a response. What happens when we take that phrase with us and ask what kind of country we are, what kind we want to be, and what we're willing to do to get there?
Two races are happening in women's sports. One is visible: growth, investment, new leagues, new audiences. The other gets far less attention: the relationships, knowledge, and infrastructure that decide whether the next generation starts over or builds on what's already here.
Women hold enormous economic power. Women's sports is making that impossible to ignore, and revealing how much brands, leagues, and sports businesses have left on the table by failing to understand women as fans and consumers.